BRISTOL, Conn., Jul 28, 2008 (BUSINESS WIRE) -- Barnes Group Inc. (NYSE: B), a leading international aerospace and
industrial components manufacturer and full-service distribution
company, today unveiled a sweeping transformation of its corporate
identity. The new brand design reflects the Company's international
strength while spotlighting its manufacturing and distribution
excellence.
"Our new logo reflects who we are, the diversity of markets we
service, and the quality work that we do - key differentiators for us
in the marketplace," said Greg Milzcik, President and CEO of Barnes
Group Inc. "It also is a symbol of the transformation underway at
Barnes Group as we continue to build on our reputation as The Critical
Components People."
Barnes Group's strategic business philosophy seeks to continuously
improve operations, embrace globalization, and enhance quality. All
logos in the Barnes Group family will be changing as a result of this
branding measure, including Barnes Aerospace, a leading provider of
manufacturing solutions and comprehensive component overhaul and
repair services for the world's major engine manufacturers, commercial
airlines and the military, and Barnes Distribution, a full-service
distributor of maintenance, repair, operating and production supplies.
In addition, the logos for the businesses of Barnes Industrial
have been rebranded with the new corporate identity elements while
maintaining their respective market brand identities, such as Heinz
Hanggi based in Switzerland, Seeger-Orbis based in Germany,
Stromsholmen based in Sweden and Associated Spring based in the United
States. The new logo system backs Barnes Group's already recognized
brand names with the strength of a strong, financially stable global
enterprise - Barnes Group Inc.
Founded in 1857, Barnes Group started as a small Connecticut
manufacturer, and has grown into a global manufacturing and
distribution company with products and services that support a wide
range of applications in transportation, communication, manufacturing
and technology.
About the New Logo
-- The new logo uses a strong, yet vibrant, blue color with a
contrasting gray to provide an industrial, steel-like quality,
representing energy and control.
-- The dimensional sphere represents Barnes Group's international
strength and symbolizes the comprehensive capabilities that
Barnes Group's businesses provide to the worldwide market.
-- The metallic, dimensional "B" used in the logo sphere is
fluid, yet solid and strong, and illustrates Barnes Group's
ability to adapt and drive results on a global scale. "B" is
also the Company's ticker symbol on the New York Stock
Exchange.
A re-branding initiative will occur over the next year among all
Barnes Group businesses with changes to building signage, packaging,
customer bills, business cards, Internet sites and other Company
materials.
Visit BGInc.com for more information.
About Barnes Group Inc.
Barnes Group Inc. (NYSE:B) is an international aerospace and
industrial components manufacturer and full-service distribution
company focused on achieving consistent, sustainable, and predictable
results. Founded in 1857, Barnes Group consists of three businesses:
Barnes Aerospace, Barnes Distribution, and Barnes Industrial. More
than 6,200 dedicated employees at more than 70 locations worldwide
contribute to Barnes Group Inc.'s success. For more information, visit
BGInc.com.
SOURCE: Barnes Group Inc.
Barnes Group Inc.
Brian D. Koppy, 860-973-2126